The strategy, history, and numbers behind the game.

By Carla Bilche
· Launched 7 months ago
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Clare McEwen, She Can Kick It
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Kwame Twumasi-Ankrah, Pattern of Play
“I love Carla's historical analysis of the business of sport. Her series on the commercial history of the World Cup has been excellent. Essential reading!”...”
Rory Natkiel, The Sponsorship Effect