Broadcasters are counting their lost subscriptions. But the larger crisis belongs to the brands paying for a global audience that can no longer be measured.
There are some agencies, particularly Ripple (formerly Videocites) who track posts on social to demonstrate to RH the amount of additional $$$ their sponsors are getting because of infringing content. It's a really interesting way to look at it. Leave it up and get the exposure and views (and maybe monetize it via YT) or take it down and lose extra reach
Thanks for the insights! Agencies are clearly treating this as an undeniable channel, and rightfully so. It presents an interesting dichotomy that the media and marketing industries will have to navigate.
There are some agencies, particularly Ripple (formerly Videocites) who track posts on social to demonstrate to RH the amount of additional $$$ their sponsors are getting because of infringing content. It's a really interesting way to look at it. Leave it up and get the exposure and views (and maybe monetize it via YT) or take it down and lose extra reach
Thanks for the insights! Agencies are clearly treating this as an undeniable channel, and rightfully so. It presents an interesting dichotomy that the media and marketing industries will have to navigate.