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Paul Grech's avatar

People still care deeply about the World Cup, but they are now far more aware of the machinery behind it - especially with this and previous editions. Inevitably that changes the relationship.

Carla Bilche's avatar

100%. I feel like some countries were already more aware of it than others, but the FIFA scandal really brought it to light.

Clare McEwen's avatar

This is so interesting, Carla. Thanks for breaking it down.

A bit like the Premier League, I feel the World Cup has sold it's soul to the highest bidder. The sparkle has been replaced by a need to rinse fans of every last pound/dollar/ euro

And of course the corruption within the WC environment...

Carla Bilche's avatar

Absolutely! I feel like people often forget that the creation of the Premier League really set the blueprint for this modern structure. I completely agree with you, it's this core focus on productization that leaves original fans feeling left behind in the pursuit of revenue. Mix that with the FIFA gate, and it's a toxic cocktail.