Recap

World Cup Recap #4: Brand Identities, Accidental Anthems, and What Italy's Absence Is Actually Costing

How football's greatest active goalscorer became commercially invisible, why FIFA's identity system is being outrun by fan behavior, and what three…

Jul 5 • Carla Bilche

World Cup Recap #3: Ratings Records, Sleeping Audiences, and the Controversy Over a Reporter and European Geography

The broadcast decisions shaping the 2026 World Cup — and what they reveal about who's really in control of the signal.

Jun 28 • Carla Bilche

World Cup Recap #2: AI's permission problem

Who gets to use AI at this World Cup, and on whose terms.

Jun 22 • Carla Bilche

World Cup Recap #1: What FIFA owns now

The commercial decisions shaping the first week of the 2026 World Cup.

Jun 15 • Carla Bilche

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Recap