Most sports media follows the ball. I’m looking at the business.
Off-Ball Logic is for readers who want to understand how the game is actually built — the marketing strategy, the brand decisions, and the commercial logic that turns an athlete, a team, or a competition into something people organize their lives around.
I come to this from outside sports media. My career is in product marketing, rooted in SaaS and HR Tech — industries where success depends on decoding behavior and building long-term loyalty. Those disciplines taught me that the most interesting dynamics are rarely the most visible ones. I apply that same lens to sports: not the scoreboard, but the strategy behind it.
What you’ll get
Every Wednesday, Off-Ball Logic publishes analysis at the intersection of sports and business strategy, with a focus on three areas underexplored in English-language media:
🌎 The Silent Giants — Deep dives into the business of sports in South America, Africa, and Asia, where the next decade of growth is happening.
🏎️ Beyond Football — Strategic looks at F1, basketball, padel, and the commercial logic of global competition.
🧠 The Frameworks — Product marketing and business strategy tools applied to real sports decisions — the analysis that ties it all together.
Coming in May: Marketing the World Cup
For the next month, Off-Ball Logic is going deep on the business and marketing strategy behind the 2026 FIFA World Cup — the brand deals, the market expansion plays, the host city positioning, and the commercial logic of the biggest sporting event on the planet. If you’ve ever wanted to understand how a World Cup is actually sold, this is the series. Subscribe free to make sure you don’t miss it.
Support Off-Ball Logic
The newsletter is free and will stay that way for now. If the analysis is useful to you, there are two ways to support it:
Pledge your support — a paid subscription is a vote of confidence that helps this project grow. You won’t be charged until I activate paid content, and you’ll be first in line when I do. → [Working on it]
Share it — forward a post to someone who thinks about sports the way we do. Every share matters more than you think at this stage.
Where else to find me
Start here
If you’re new, these three pieces show you what Off-Ball Logic does:
🧠 The framework: The Business of Inter Miami.
🌍 The market nobody’s watching: Two Strategic Blueprints for Football Market Development in East Asia.
💰 The deal breakdown: How CAF is Re-Engineering African Football’s Value.
