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Argentina, the man in a hole
Notes on love, hate, social media, and narratives after the World Cup
21 hrs ago
•
Carla Bilche
25
5
9
Argentina Built a Sponsorship Machine. Can It Survive Messi?
How the most commercially aggressive football federation in the world built its empire on a foundation that is still evolving—and remains vulnerable to…
Jun 24
•
Carla Bilche
24
8
8
How Piracy is Quietly Killing Sponsorship Value
Broadcasters are counting their lost subscriptions. But the larger crisis belongs to the brands paying for a global audience that can no longer be…
Jun 18
•
Carla Bilche
and
Will Colahan
9
2
5
World Cup Recap #1: What FIFA owns now
The commercial decisions shaping the first week of the 2026 World Cup.
Jun 15
•
Carla Bilche
7
4
5
What Opening Ceremonies Are Actually For
How World Cup opening ceremonies went from diplomatic tribute to FIFA brand vehicle — and what gets lost in that shift
Jun 11
•
Carla Bilche
8
7
3
The Business of the World Cup, Part 5: Someone Will Be Watching
What the World Cup's confirmed future tells us — and what we can only imagine
Jun 4
•
Carla Bilche
10
2
3
The Rebranding of Squad Announcements Continues
Why Uruguay delivered a masterclass, Spain got it right, and the reigning champions disappointed
Jun 1
•
Carla Bilche
10
2
1
The Business of the World Cup, Part 4: The Empire Prices Itself
How FIFA turned the most emotionally powerful sporting event in history into a $13 billion enterprise — and what it's risking in the process
May 28
•
Carla Bilche
14
15
5
The Business of the World Cup, Part 3: When the Event Went Truly Global
How the World Cup stopped being just a tournament and became a commercial machine — and what that cost
May 20
•
Carla Bilche
17
9
6
The Business of the World Cup, Part 2: Heroes, Villains, and Sponsorship Deals
How color television, the cult of personality, and one German executive built the commercial architecture that still powers the World Cup today
May 14
•
Carla Bilche
13
2
9
The Brazil 1970 Paradox
How the most iconic football brand in history built its myth — and why that same myth is now actively undermining the Brazilian's FA commercial strategy
Apr 22
•
Carla Bilche
17
15
17
The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product
On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.
Apr 15
•
Carla Bilche
14
9
9
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