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🏆 World Cup Series
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World Cup Special
The Business of the World Cup, Part 5: Someone Will Be Watching
What the World Cup's confirmed future tells us — and what we can only imagine
Jun 4
•
Carla Bilche
10
2
3
The Business of the World Cup, Part 4: The Empire Prices Itself
How FIFA turned the most emotionally powerful sporting event in history into a $13 billion enterprise — and what it's risking in the process
May 28
•
Carla Bilche
14
15
5
The Business of the World Cup, Part 3: When the Event Went Truly Global
How the World Cup stopped being just a tournament and became a commercial machine — and what that cost
May 20
•
Carla Bilche
15
7
5
The Business of the World Cup, Part 2: Heroes, Villains, and Sponsorship Deals
How color television, the cult of personality, and one German executive built the commercial architecture that still powers the World Cup today
May 14
•
Carla Bilche
13
2
9
The Business of the World Cup, Part 1: Before It Was a Business
How posters, radio, and political propaganda laid the groundwork for the most commercially powerful sporting event in history, decades before the…
May 6
•
Carla Bilche
19
22
7
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