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🏆 World Cup Special
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World Cup
The Business of the World Cup, Part 5: Someone Will Be Watching
What the World Cup's confirmed future tells us — and what we can only imagine
Jun 4
5
3
The Rebranding of Squad Announcements Continues
Why Uruguay delivered a masterclass, Spain got it right, and the reigning champions disappointed
Jun 1
9
1
1
The Business of the World Cup, Part 4: The Empire Prices Itself
How FIFA turned the most emotionally powerful sporting event in history into a $13 billion enterprise — and what it's risking in the process
May 28
11
13
4
The Rebranding of Squad Announcements
How a simple roster reveal became a full brand manifesto, and what separates the teams that nailed it from the ones that didn't
May 25
23
21
12
The Business of the World Cup, Part 3: When the Event Went Truly Global
How the World Cup stopped being just a tournament and became a commercial machine — and what that cost
May 20
12
4
5
The Business of the World Cup, Part 2: Heroes, Villains, and Sponsorship Deals
How color television, the cult of personality, and one German executive built the commercial architecture that still powers the World Cup today
May 14
12
2
9
The Business of the World Cup, Part 1: Before It Was a Business
How posters, radio, and political propaganda laid the groundwork for the most commercially powerful sporting event in history, decades before the…
May 6
17
20
7
The Fragile Economics of the 2026 World Cup
FIFA is projecting record revenues. But what happens to brand equity if the ultimate marketing juggernaut faces suspension, relocation, or postponement?
Mar 8
27
8
12
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