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Argentina, the man in a hole
Notes on love, hate, social media, and narratives after the World Cup
21 hrs ago
•
Carla Bilche
25
5
9
The 2026 World Cup Proves Technology Can't Fix Trust?
FIFA built a closed-loop system connecting VAR, broadcast AI, and fan data. Instead, it just exposed why precision isn't the same as legitimacy.
Jul 17
•
Carla Bilche
and
Dean
17
1
7
A Short History of World Cup Mascots
How a stadium souvenir became FIFA's most durable piece of IP
Jul 10
•
Carla Bilche
15
4
5
The Off-Ball Logic World Cup Reading List
Every recommendation from the tournament window, in one place.
Jul 7
•
Carla Bilche
26
25
16
World Cup Recap #4: Brand Identities, Accidental Anthems, and What Italy's Absence Is Actually Costing
How football's greatest active goalscorer became commercially invisible, why FIFA's identity system is being outrun by fan behavior, and what three…
Jul 5
•
Carla Bilche
7
6
3
World Cup Recap #3: Ratings Records, Sleeping Audiences, and the Controversy Over a Reporter and European Geography
The broadcast decisions shaping the 2026 World Cup — and what they reveal about who's really in control of the signal.
Jun 28
•
Carla Bilche
7
2
World Cup Recap #2: AI's permission problem
Who gets to use AI at this World Cup, and on whose terms.
Jun 22
•
Carla Bilche
3
World Cup Recap #1: What FIFA owns now
The commercial decisions shaping the first week of the 2026 World Cup.
Jun 15
•
Carla Bilche
7
4
5
What Opening Ceremonies Are Actually For
How World Cup opening ceremonies went from diplomatic tribute to FIFA brand vehicle — and what gets lost in that shift
Jun 11
•
Carla Bilche
8
7
3
The Rebranding of Squad Announcements Continues
Why Uruguay delivered a masterclass, Spain got it right, and the reigning champions disappointed
Jun 1
•
Carla Bilche
10
2
1
The Rebranding of Squad Announcements
How a simple roster reveal became a full brand manifesto, and what separates the teams that nailed it from the ones that didn't
May 25
•
Carla Bilche
24
22
14
The Fragile Economics of the 2026 World Cup
FIFA is projecting record revenues. But what happens to brand equity if the ultimate marketing juggernaut faces suspension, relocation, or postponement?
Mar 8
•
Carla Bilche
27
8
12
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