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The Brazil 1970 Paradox
How the most iconic football brand in history built its myth — and why that same myth is now actively undermining the Brazilian's FA commercial strategy
12 hrs ago
5
3
4
The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product
On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.
Apr 15
13
8
7
Scaling the Social Status of the Padel Lifestyle
Edition 2 of 2: The Grassroots Engine
Apr 7
9
3
How Padel Built an Unmissable Global Sports Brand
Edition 1 of 2: The Macro Landscape
Apr 1
7
1
More Than A Stadium
Five stadiums, five models, five answers to football's biggest infrastructure question
Published on Any Given Monday
•
Mar 25
Most Popular
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Too Big to Fail? The Fragile Economics of the 2026 World Cup
Mar 8
26
8
12
Special Edition: How David Beckham Built the House that Messi Filled with Gold
Feb 16
21
13
9
The “Drive to Survive” Effect (And How Other Sports Can Replicate the F1 Blueprint)
Jan 21
22
5
10
The Manchester United Brand Conundrum
Feb 24
19
21
10
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The Celebrity Equity Effect: When the Star is the Sponsor
How Sheeran, the Gallaghers, Elton, Robbie, and Reynolds are rewriting the commercial playbook for small-to-mid-market football clubs.
Mar 18
11
2
7
Too Big to Fail? The Fragile Economics of the 2026 World Cup
FIFA is projecting record revenues. But what happens to brand equity if the ultimate marketing juggernaut faces suspension, relocation, or postponement?
Mar 8
26
8
12
How Formula 1 Became the World's Most Valuable Billboard
Are liveries the world’s most effective brand positioning platform? Here’s what sponsors actually get for their money.
Mar 4
14
4
7
When the Stadium Outlasts the Strategy
The price of building without a system
Published on Pattern of Play
•
Feb 24
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Global
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Scaling the Social Status of the Padel Lifestyle
Edition 2 of 2: The Grassroots Engine
Apr 7
9
3
How Padel Built an Unmissable Global Sports Brand
Edition 1 of 2: The Macro Landscape
Apr 1
7
1
How Formula 1 Became the World's Most Valuable Billboard
Are liveries the world’s most effective brand positioning platform? Here’s what sponsors actually get for their money.
Mar 4
14
4
7
The “Drive to Survive” Effect (And How Other Sports Can Replicate the F1 Blueprint)
How storytelling, star-building, and emotional hooks turned Formula 1 into a global marketing machine
Jan 21
22
5
10
Football
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The Brazil 1970 Paradox
How the most iconic football brand in history built its myth — and why that same myth is now actively undermining the Brazilian's FA commercial strategy
12 hrs ago
5
3
4
The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product
On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.
Apr 15
13
8
7
The Celebrity Equity Effect: When the Star is the Sponsor
How Sheeran, the Gallaghers, Elton, Robbie, and Reynolds are rewriting the commercial playbook for small-to-mid-market football clubs.
Mar 18
11
2
7
Formula 1
How Formula 1 Became the World's Most Valuable Billboard
Are liveries the world’s most effective brand positioning platform? Here’s what sponsors actually get for their money.
Mar 4
14
4
7
The “Drive to Survive” Effect (And How Other Sports Can Replicate the F1 Blueprint)
How storytelling, star-building, and emotional hooks turned Formula 1 into a global marketing machine
Jan 21
22
5
10
Other Sports
Scaling the Social Status of the Padel Lifestyle
Edition 2 of 2: The Grassroots Engine
Apr 7
9
3
How Padel Built an Unmissable Global Sports Brand
Edition 1 of 2: The Macro Landscape
Apr 1
7
1
Off Ball Logic
Most sports media follows the ball. We see the entire field.
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Recommendations
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