Subscribe
Sign in
Home
World Cup Reading List
⚽ World Cup Monday Recaps
🏆 World Cup Series
Football
South America
About
Latest
Top
Discussions
Argentina, the man in a hole
Notes on love, hate, social media, and narratives after the World Cup
Jul 21
•
Carla Bilche
34
5
11
The 2026 World Cup Proves Technology Can't Fix Trust?
FIFA built a closed-loop system connecting VAR, broadcast AI, and fan data. Instead, it just exposed why precision isn't the same as legitimacy.
Jul 17
•
Carla Bilche
and
Dean
17
1
7
A Short History of World Cup Mascots
How a stadium souvenir became FIFA's most durable piece of IP
Jul 10
•
Carla Bilche
15
4
5
The Off-Ball Logic World Cup Reading List
Every recommendation from the tournament window, in one place.
Jul 7
•
Carla Bilche
26
25
16
World Cup Recap #4: Brand Identities, Accidental Anthems, and What Italy's Absence Is Actually Costing
How football's greatest active goalscorer became commercially invisible, why FIFA's identity system is being outrun by fan behavior, and what three…
Jul 5
•
Carla Bilche
7
6
3
June 2026
World Cup Recap #3: Ratings Records, Sleeping Audiences, and the Controversy Over a Reporter and European Geography
The broadcast decisions shaping the 2026 World Cup — and what they reveal about who's really in control of the signal.
Jun 28
•
Carla Bilche
7
2
Argentina Built a Sponsorship Machine. Can It Survive Messi?
How the most commercially aggressive football federation in the world built its empire on a foundation that is still evolving—and remains vulnerable to…
Jun 24
•
Carla Bilche
24
8
8
World Cup Recap #2: AI's permission problem
Who gets to use AI at this World Cup, and on whose terms.
Jun 22
•
Carla Bilche
3
How Piracy is Quietly Killing Sponsorship Value
Broadcasters are counting their lost subscriptions. But the larger crisis belongs to the brands paying for a global audience that can no longer be…
Jun 18
•
Carla Bilche
and
Will Colahan
9
2
5
World Cup Recap #1: What FIFA owns now
The commercial decisions shaping the first week of the 2026 World Cup.
Jun 15
•
Carla Bilche
7
4
5
What Opening Ceremonies Are Actually For
How World Cup opening ceremonies went from diplomatic tribute to FIFA brand vehicle — and what gets lost in that shift
Jun 11
•
Carla Bilche
8
7
3
The Business of the World Cup, Part 5: Someone Will Be Watching
What the World Cup's confirmed future tells us — and what we can only imagine
Jun 4
•
Carla Bilche
10
2
3
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
