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The Business of the World Cup, Part 5: Someone Will Be Watching
What the World Cup's confirmed future tells us — and what we can only imagine
Jun 4
6
3
The Rebranding of Squad Announcements Continues
Why Uruguay delivered a masterclass, Spain got it right, and the reigning champions disappointed
Jun 1
9
2
1
May 2026
The Business of the World Cup, Part 4: The Empire Prices Itself
How FIFA turned the most emotionally powerful sporting event in history into a $13 billion enterprise — and what it's risking in the process
May 28
12
13
5
The Rebranding of Squad Announcements
How a simple roster reveal became a full brand manifesto, and what separates the teams that nailed it from the ones that didn't
May 25
23
21
13
The Business of the World Cup, Part 3: When the Event Went Truly Global
How the World Cup stopped being just a tournament and became a commercial machine — and what that cost
May 20
12
4
5
The Business of the World Cup, Part 2: Heroes, Villains, and Sponsorship Deals
How color television, the cult of personality, and one German executive built the commercial architecture that still powers the World Cup today
May 14
13
2
9
The Business of the World Cup, Part 1: Before It Was a Business
How posters, radio, and political propaganda laid the groundwork for the most commercially powerful sporting event in history, decades before the…
May 6
18
20
7
April 2026
The Brazil 1970 Paradox
How the most iconic football brand in history built its myth — and why that same myth is now actively undermining the Brazilian's FA commercial strategy
Apr 22
14
15
15
The Rivalry Premium: Why the World’s Most Important Football Match Refuses to Be a Global Product
On the eve of Superclásico #266, a commercial analysis of two brands too deeply rooted to compromise.
Apr 15
14
9
9
Scaling the Social Status of the Padel Lifestyle
Edition 2 of 2: The Grassroots Engine
Apr 7
9
3
How Padel Built an Unmissable Global Sports Brand
Edition 1 of 2: The Macro Landscape
Apr 1
7
1
March 2026
More Than A Stadium
Five stadiums, five models, five answers to football's biggest infrastructure question
Published on Any Given Monday
•
Mar 25
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